Alpha 12 Product Page

The Alpha 12 – completely unique in the world!

A trainer’s dream – just plug and play in 5 minutes and give role-play recording practice for up to 12 at the same time

“The real benefit is the ability to easily listen back, critique and feedback the call example that has just taken place. My delegates like the fact that they can instantly play the call back and listen down the phone to the call using the simple ‘play back’ feature. Very often what you thought you said and how you thought you sounded are very different once you hear the actual call, particularly in the context of the course learning. ‘Phone Coach’ has really worked for us” IDavid Webb,  Cambria Academy, Cambria Autos

  • Power through practice sessions
  • Accelerate the confidence & skills of participants so they know what to expect when faced with real calls
  • Give participants vital feedback and let them take ownership
  • Turn theory into practice
  • Make mistakes in a safe learning environment NOT with real customers

Our Clients Include

  • Northumbrian Water
  • EDF Energy
  • Virgin Active
  • Relate
  • Hemsley Fraser
  • Civil Service Learning/Capita
  • Prosche Cars

  • Vertu Motors
  • Mitsubishi Motors
  • 1st Central Insurance
  • Network Rail
  • LB Tower Hamlets
  • Rolls Royce

  • NFU Mutual
  • Orbit Services
  • Landlord Information Network
  • Elavon Merchant Services
  • Wren Living
  • Pareto Law

This model is for 12 people and enables you, the trainer, to do all these things:

  • Role-play and record with up to 12 people simultaneously
  • Have your ‘callers’ and ‘receivers’ by up to 20m*
  • Silent monitor and talk to any of the couples
  • Play back all 6 calls at the same time down the cordless phones to the participant pairs
  • Play back one call at a time via the loudspeaker so the group can hear
  • Copy recordings to a memory stick for assessment purposes or later use
  • Delete and copy whole sessions
  • Move it around easily in its wheeled suitcase from place to place

* because you are using cordless phones on 2.4Ghz this will depend on many factors – thickness of walls, masts nearby, telephone switchgear, wi-fi interference etc..

And in addition to that …..

  • Use it in any room, plug into any wall socket
  • Does not use Wifi or servers, completely stand alone (your IT people will love you!)

“We use PhoneCoach extensively throughout our Induction training and use it for an array of different courses. PhoneCoach gives delegates the opportunity to carry out tasks and conduct conversations with role play scenario customers in a safe environment. This gives the delegates the ability to overcome challenging situations and understand the complexities of the role before joining our contact centre and speaking with live customers”  EDF Energy


Buy outright

£7,500 + VAT

What’s included

  • 1 Telephone Case with 12 cordless handsets (plugin headsets also available)
  • 1 Dell Windows Laptop with software pre-installed
  • Specially designed software
  • 1 mini loudspeaker
  • 1 trainer’s headset
  • Software support/technical support included in first year’s warranty
  • Our warranty includes ANY manufacturing faults
  • Ongoing software support is available optionally at the end of the first year.

Headsets: Can be supplied to plug into the side of the phone to make your training even more realistic. £55/headset + VAT.

Hire Fee per day of use

£235 + VAT (+£32.50 + VAT courier fee each way)

Long term rental  If you have a project that requires kit to be used on site or several sites over a period of time but you don’t wish to buy then get in touch and we can organise a tailored rental agreement for you.

Lease Finance

About £250/month + VAT + VAT over 3 years (ask for a quote)


When assessing telephone skills, we have often found it useful to “tune” our ears to one or more particular aspects of telephone techniques so that we don’t miss anything. Free for you are 7 checklists we have compiled to help you do this. You can use them yourself as prompts when listening to recorded calls or you can give them to the delegates so they can critique themselves. Just put your name and email in and hit send!

Claim Your Free eBook Today and/or our Free training video


7 Essential Phone Training Checklists

You can use them yourself as prompts when listening to recorded calls or you can give them to the delegates so they can critique themselves. Just put your name and email in and hit send and we will do the rest!

Running Effective Telephone Role-Play Sessions

A video explaining how to run effective telephone role-play sessions.